{"id":7962,"date":"2026-03-25T13:42:46","date_gmt":"2026-03-25T13:42:46","guid":{"rendered":"https:\/\/tendencianoticias.com\/?p=7962"},"modified":"2026-03-25T13:42:46","modified_gmt":"2026-03-25T13:42:46","slug":"diageo-mexico-y-tequila-don-julio-duplican-la-reposicion-de-agua-en-jalisco","status":"publish","type":"post","link":"https:\/\/tendencianoticias.com\/index.php\/2026\/03\/25\/diageo-mexico-y-tequila-don-julio-duplican-la-reposicion-de-agua-en-jalisco\/","title":{"rendered":"Diageo M\u00e9xico y Tequila Don Julio duplican la reposici\u00f3n de agua en Jalisco"},"content":{"rendered":"<p><!--StartFragment --><\/p>\n<p><strong>Guadalajara, Jalisco, 19 de marzo de 2026.<\/strong> En el marco del D\u00eda Mundial del Agua, Diageo M\u00e9xico anunci\u00f3 un avance significativo en su agenda de sostenibilidad: durante el a\u00f1o fiscal 2025 la compa\u00f1\u00eda regres\u00f3 m\u00e1s del doble del volumen de agua utilizado en sus operaciones de producci\u00f3n de tequila en Jalisco.<\/p>\n<p>Este logro refuerza el compromiso de la empresa con la gesti\u00f3n responsable del recurso h\u00eddrico, beneficiando tanto al entorno ambiental como a las comunidades locales.<\/p>\n<p>Haiko Cremer, Director General de Tequila y Mezcal en Diageo, subray\u00f3:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-7964 aligncenter\" src=\"https:\/\/tendencianoticias.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-19-at-4.51.24-PM-1-300x169.jpeg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/tendencianoticias.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-19-at-4.51.24-PM-1-300x169.jpeg 300w, https:\/\/tendencianoticias.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-19-at-4.51.24-PM-1-1024x576.jpeg 1024w, https:\/\/tendencianoticias.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-19-at-4.51.24-PM-1-768x432.jpeg 768w, https:\/\/tendencianoticias.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-19-at-4.51.24-PM-1-1536x864.jpeg 1536w, https:\/\/tendencianoticias.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-19-at-4.51.24-PM-1-747x420.jpeg 747w, https:\/\/tendencianoticias.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-19-at-4.51.24-PM-1-640x360.jpeg 640w, https:\/\/tendencianoticias.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-19-at-4.51.24-PM-1-681x383.jpeg 681w, https:\/\/tendencianoticias.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-19-at-4.51.24-PM-1-1021x580.jpeg 1021w, https:\/\/tendencianoticias.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-19-at-4.51.24-PM-1.jpeg 1600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<blockquote><p>\u201cEl agua es esencial para la producci\u00f3n de tequila y para las comunidades que la hacen posible. Al regresar m\u00e1s del doble del volumen de agua que utilizamos en nuestras operaciones, fortalecemos los medios de vida locales y la sostenibilidad.\u201d<\/p><\/blockquote>\n<p>Desde 2023, Diageo M\u00e9xico y Tequila Don Julio han invertido m\u00e1s de 100 millones de pesos en proyectos h\u00eddricos dentro de su iniciativa global <em>Preservar el Agua para la Vida<\/em>, parte del plan de acci\u00f3n <em>Esp\u00edritu de Progreso<\/em>. Entre las acciones destacan:<\/p>\n<ul>\n<li><strong>40 sistemas de captaci\u00f3n de agua de lluvia<\/strong> en escuelas p\u00fablicas, beneficiando a m\u00e1s de 6,000 estudiantes.<\/li>\n<li><strong>Construcci\u00f3n de un humedal artificial<\/strong> en San Diego de Alejandr\u00eda para tratar aguas residuales y reutilizarlas en la agricultura.<\/li>\n<li><strong>Modernizaci\u00f3n del sistema de agua en Atotonilco El Alto<\/strong>, fuente de abastecimiento para 33,000 habitantes.<\/li>\n<li><strong>Donaci\u00f3n de un cogenerador de energ\u00eda<\/strong> y una l\u00ednea morada para el re\u00faso agr\u00edcola en la Planta de Tratamiento de Ocotl\u00e1n.<\/li>\n<li><strong>Planta de Tratamiento \u201cMargaritas\u201d con energ\u00eda solar<\/strong>, que contribuye al saneamiento del Canal San Joaqu\u00edn y al riego agr\u00edcola.<\/li>\n<\/ul>\n<p>Adem\u00e1s, en los \u00faltimos tres a\u00f1os la compa\u00f1\u00eda ha reforestado m\u00e1s de 50,000 \u00e1rboles nativos y donado dos viveros para producir 20,000 plantas, fortaleciendo la biodiversidad y la infiltraci\u00f3n de agua en el suelo.<\/p>\n<p>Alan Loredo, VP de Relaciones Corporativas para M\u00e9xico y Tequila en Diageo, destac\u00f3:<\/p>\n<blockquote><p>\u201cEl agua no es solo un insumo productivo: es un motor de vida para las familias, la agricultura y los ecosistemas de Jalisco.\u201d<\/p><\/blockquote>\n<p>El programa <em>Preservar el Agua para la Vida<\/em> se alinea con los Objetivos de Desarrollo Sostenible de la ONU, enfoc\u00e1ndose en reducir el uso de agua en operaciones, regresar m\u00e1s agua de la utilizada, participar en acciones colectivas de seguridad h\u00eddrica y contribuir al acceso al agua potable y saneamiento en comunidades cercanas.<\/p>\n<p><strong>Con este avance, Diageo M\u00e9xico y Tequila Don Julio consolidan su liderazgo en la industria tequilera en materia de sostenibilidad y gesti\u00f3n h\u00eddrica.<\/strong><\/p>\n<p><!--EndFragment --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guadalajara, Jalisco, 19 de marzo de 2026. En el marco del D\u00eda Mundial del Agua, Diageo M\u00e9xico anunci\u00f3 un avance significativo en su agenda de sostenibilidad: durante el a\u00f1o fiscal 2025 la compa\u00f1\u00eda regres\u00f3 m\u00e1s del doble del volumen de agua utilizado en sus operaciones de producci\u00f3n de tequila en Jalisco. Este logro refuerza el [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[223],"tags":[1800,1798,1799,174],"class_list":["post-7962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local","tag-diageo","tag-diagieo","tag-don-julio","tag-tequila"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diageo M\u00e9xico y Tequila Don Julio duplican la reposici\u00f3n de agua en Jalisco - Tendencias Noticias<\/title>\n<meta name=\"description\" content=\"Diageo M\u00e9xico anunci\u00f3 un avance significativo en su agenda de sostenibilidad: durante el a\u00f1o fiscal 2025 la compa\u00f1\u00eda regres\u00f3 m\u00e1s del doble 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